[New report] Exploring Augmented Reality’s Impact On Brand Engagement
This research paper explores how companies and brands are leveraging the mobile camera to enhance the customer experience. The following research identifies different ways that computer vision and AR...
View ArticleInterview: This Blockchain-Based Platform Lets Consumers Take Control Of...
CEO of SHOP John Wantz explains how his company is empowering everyday shoppers by letting them monetize their data while also helping brands foster direct relationships with customers
View ArticleBrand Innovation Tracker: June
Analysis shows how brands in automotive, footwear & retail are perceived in terms of innovation (and that luxury might be dead)
View ArticlePSFK Launches The CX Playbook
The CX Playbook lays the groundwork for brands looking to build purpose-driven campaigns, products and experiences
View Article[New report] CX Playbook
The CX Playbook presents a new vision for the customer-brand journey, one where customers’ lives and goals are authentically empowered and bolstered by their favorite brands. Today’s consumers have...
View ArticleHow Innovative Packaging Is Fighting Throwaway Culture
Packaging has been considered a necessary evil—until now, as designers are finding creative ways to encase products in materials that serve a second function, from measuring tape to toys
View ArticleHow Brands Are Encouraging Customers To Reuse Packaging
With a third of U.S. trash coming from packaging waste, brands are launching special offers and experiences to motivate consumers to recycle and reuse
View Article[New report] Promoting Social Responsibility With Sustainable Packaging
This research paper explores how companies and brands are rethinking packaging around environmental and sustainability issues to reduce waste and enhance customer engagement in different settings and...
View ArticleInterview: How eBay Is Targeting Consumers Everywhere They Click
As e-commerce continues to evolve, retailers like eBay must find innovative and inspired ways to connect with and attract consumers to their brand
View ArticleHow Brands Are Using Stores As Community Spaces
Brands are reimagining brick-and-mortar with community activations that bring people together for live programming and face-to-face interaction
View Article[New report] NYC Retail Guide 2018
PSFK’s NYC Retail Guide examines how retailers are raising the bar for excellent customer service and memorable brand experiences through innovative technologies, community engagements and other...
View ArticleHow Brands Are Marshaling Personal Information To Enhance Security And...
Innovative ways of identifying people serve not only to better secure information but also to streamline the user experiences of various services
View ArticleHow Optimized Ambience Is Helping To Improve Sleep Quality
From IoT mattresses to AI fragrance diffusers, brands are implementing the latest technologies to create innovative products aimed at optimizing people's sleep environment
View Article[New report] A Natural Approach To Baby Skincare
This research paper looks at how personal care brands are creating natural skincare offerings that appeal to health and environmentally-conscious consumers. As more millennials enter parenthood, their...
View ArticleInterview: How Kind Snacks Is Implementing Direct-To-Consumer Retail
The snack-food retailer dedicated to wholesome ingredients that are kind to people and the environment is focusing on its e-commerce presence to enhance its connection to consumers
View ArticleOp-Ed: Why AI Won’t Replace The Human Touch
The best brand experiences will prioritize human connection, with 'silent' tech working in the background, argues Mirum strategist Kimberly Gossard
View Article[New report] Enhancing The Banking Experience With Digital Tools
This research paper explores how global financial services organizations are leveraging cognitive intelligence tools and other technologies to improve customers’ end-to-end banking experiences, while...
View Article[New report] Elevating Brand Experience Through Store Design
This research paper gives an overview of how companies are redesigning their physical retail locations to ensure an optimal brand experience. The paper examines new ways brands are leveraging their...
View ArticleHow To Build Trust Into The Customer Experience
As more consumers seek out products that align with their values, brands need to commit to social impact and transparency in order to establish a trusting relationship with their audience
View ArticleUnderstanding The Key Drivers For Customer Experience Innovation
To attract consumers and cultivate a loyal following, brands need to adopt a value-driven approach to the customer experience
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